DMRA — Data Marketing Research Agency — is an established independent African research company, founded in 2010, whose leadership and team bring strong international research experience. With offices in Côte d'Ivoire, Cameroon and Senegal, DMRA supports organizations seeking to better understand markets, consumers and communities across Francophone Africa.
The team's experience includes delivering research in complex and demanding operating environments, where strong field knowledge, adaptability and disciplined execution are essential. Today, DMRA builds on this collective experience by combining international research practices, deep local understanding and hands-on execution.
For DMRA, Building on the Best means drawing on established research standards, accumulated experience and proven practices while adapting them to the realities of each market, assignment and research question. It reflects our commitment to continuous improvement, reliable research execution and practical insights that help organizations make better-informed decisions.
Research methodologies may travel across markets. Context does not. Language, culture, social norms, market structures, respondent accessibility and field realities can all influence how research should be designed and executed.
Structured methodologies, rigorous execution and attention to data quality.
Knowledge of the markets, populations and environments in which the research takes place.
A flexible approach that allows DMRA to work alongside international research teams or directly with organizations requiring complete research support.
Founder & Managing Director
DMRA is led by Joseph Marcel Epoupè Ekoué, Founder & Managing Director, who brings more than 20 years of professional experience in the research industry. During more than 12 years with Nielsen, Joseph progressed from Field Manager to Client Service Manager and Vendor Manager, before becoming General Manager of Nielsen Côte d'Ivoire and Head of Commercial Research for French-speaking countries in Sub-Saharan Africa.
This progression gave him hands-on experience across field operations, client service, research delivery, partner management and business leadership. Together with the experience of senior members of DMRA's team who also built their careers within Nielsen's Côte d'Ivoire operations, this provides DMRA with a strong foundation in research methodology, field execution, quality standards and local market understanding.
DMRA's team brings extensive field-operations experience in Côte d'Ivoire and across French-speaking West and Central Africa, as well as Madagascar.
Joseph is an engineer and holds a degree in Strategic and Operational Marketing from the European Institute of Marketing (Belgium).
International Research Experience. Local Knowledge. Proven Resilience.
Clients and research partners rely on DMRA to work with rigor, responsiveness and respect for the integrity of the research process.
Practical knowledge of markets and field realities.
Structured methods and disciplined execution.
Quality embedded at every stage of the process.
Clear communication and close coordination.
Experienced leadership closely involved.
DMRA is an ESOMAR Corporate Member, reflecting our connection to the international research community and our commitment to professional research practices.
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