Local Expertise. Reliable Data. Actionable Insights.
DMRA helps international research organizations, development partners and businesses understand markets, consumers and communities through rigorous research, reliable fieldwork and deep local expertise.
From large-scale national health and behavioral studies to specialized qualitative research and independent quality control, DMRA combines rigorous research standards with the local execution capability required to deliver complex assignments across Francophone Africa.
Large-scale execution. Rigorous quality control. Senior-level oversight.
National study exploring the factors influencing hesitancy toward the adoption of the HPV vaccine.
In-depth qualitative research complementing a large-scale national HPV vaccine hesitancy study.
Nationwide study exploring men’s perceptions of prospective male contraceptive methods across Côte d’Ivoire.
Independent quality-control support across major research programs in Côte d’Ivoire and Senegal.
DMRA helps organizations understand markets, consumers and communities, evaluate opportunities and programs, and generate reliable evidence for better decision-making. Our capabilities bring together research expertise, local market knowledge and rigorous field execution across three core areas.
Understand your market. Understand your customers. Make better decisions.
We help organizations understand market dynamics, consumer behavior, brand performance and competitive environments to identify opportunities and support better business decisions.
Reliable evidence for programs that impact people's lives.
We support development organizations, research partners and institutions in understanding the behaviors, perceptions and barriers that influence social and public health outcomes.
Reliable local execution from recruitment to validated data.
We provide end-to-end fieldwork and quality-control capabilities for organizations requiring dependable research execution across Francophone African markets.
Understand distribution. Anticipate. Build loyalty.
Surveys related to distribution: we help clients understand the needs of their distribution partners and strengthen customer–distributor links.
Four principles behind every DMRA assignment.
Controls before, during and after fieldwork, aligned with the ESOMAR Code of Conduct.
Read more02Rigorous research across French-speaking West and Central Africa and Madagascar.
Read more03Analytical tools that help clients choose the right direction.
Read more04Field supervision, back-checking and independent verification.
Read moreSuccessful research in Francophone Africa requires more than a sound methodology. It requires a partner who understands local markets, respondents, field realities and cultural context — while meeting the research standards expected by international organizations.
DMRA partners with international research agencies, consultancies, development organizations and corporate insights teams requiring reliable research execution across Francophone West & Central Africa.
From project preparation and respondent recruitment to field deployment, qualitative research, supervision and independent quality control, we work as an extension of our partners' research teams — helping translate research protocols into effective local execution.
Let DMRA become an extension of your research team.
Work With DMRAPractical knowledge of local environments, respondent realities and field conditions that can affect research execution.
Structured field processes, interviewer preparation, supervision, back-checking and quality-control procedures designed to protect data integrity.
Clear communication, transparent fieldwork monitoring and close coordination throughout the assignment.
DMRA can support a complete research assignment or provide specific local capabilities — from recruitment and fieldwork to qualitative research and independent quality control.
Experienced management remains closely involved in key assignments, helping identify challenges early, accelerate decisions and maintain research standards throughout delivery.
DMRA combines the agility and market understanding of an independent African research firm with the research discipline, quality standards and senior-level expertise required by international organizations. Our approach is built around one objective: delivering research our clients can trust and use with confidence.
Knowledge of local markets, cultures, respondent behaviors and field realities helps us translate research methodologies into effective local execution.
From national quantitative studies involving thousands of respondents to complex mixed-method assignments, DMRA has demonstrated operational capability at scale.
Quality is embedded throughout our process — from interviewer preparation and piloting to supervision, back-checking and post-fieldwork control.
We understand what international research organizations expect: methodological consistency, responsive communication and reliable execution.
Experienced management remains closely involved in key assignments, helping identify challenges early and maintain research standards throughout delivery.
Founder & Managing Director
DMRA is led by Joseph Marcel Epoupè Ekoué, Founder & Managing Director, who brings more than 20 years of professional experience in the research industry. During more than 12 years with Nielsen, Joseph progressed from Field Manager to Client Service Manager and Vendor Manager, before becoming General Manager of Nielsen Côte d'Ivoire and Head of Commercial Research for French-speaking countries in Sub-Saharan Africa. This progression gave him hands-on experience across field operations, client service, research delivery, partner management and business leadership. Together with the experience of senior members of DMRA's team who also built their careers within Nielsen's Côte d'Ivoire operations, this provides DMRA with a strong foundation in research methodology, field execution, quality standards and local market understanding. DMRA's team brings extensive field-operations experience in Côte d'Ivoire and across French-speaking West and Central Africa, as well as Madagascar. Joseph is an engineer and holds a degree in Strategic and Operational Marketing from the European Institute of Marketing (Belgium).
From large-scale national studies to independent quality control and competitive intelligence, DMRA supports organizations with research designed to address complex market, social and behavioral questions.
A large-scale national study designed to understand the factors influencing hesitancy toward the adoption of the HPV vaccine.
A nationwide study exploring men’s perceptions, attitudes and views toward prospective male contraceptive methods.
A strategic competitive intelligence assessment combining multiple sources of evidence to build a clearer picture of the competitive environment and identify actionable opportunities.
Structured point-of-sale research capturing brands, pricing, packaging and promotions across Home Care and Personal Care categories in Côte d’Ivoire.
Independent quality-control support across major research programs in Côte d’Ivoire and Senegal.
A nationwide quantitative study capturing public perceptions across urban and rural areas, covering 120 sampling areas.
A nationwide perception survey collecting primary data on PSDI indicators, to help improve the quality and coverage of public services delivered to African citizens through transparent, publicly available monitoring.
A store visit across outlets selling FMCGs throughout Côte d’Ivoire, documenting distribution and the retail environment.
A quarterly CATI survey run across four countries, with 500 calls in each country, from 2021 to date.
Articles and perspectives drawn from DMRA's research experience and market observations across Francophone Africa.
In social and consumer research, filtering the right prospects is key. Learn how to identify qualified leads that align with your expertise, budget and mission to improve efficiency and maximize impact.
Marketing is not just for brands: it is a strategic tool NGOs can use to raise awareness, build trust, attract funding and drive long-term impact.
Captivating B2B clients is about relevance, clarity and trust. Learn how to stand out by addressing real needs, building credibility and delivering value through every interaction.
As the outlet universe generally deteriorates at a rate of 3% per quarter, it is imperative to update it through a rolling census or occasional enumeration of types of points of sale.
Whether you need a full research partner, local fieldwork support, specialized research capabilities or independent quality control, DMRA is ready to support your next assignment. Tell us about your research objectives, target market and methodology requirements — and let's explore how DMRA can support your project.
Prefer to speak with us directly?
Contact our team at info@dmra-ci.com
Or: epoupe.ekoue@dmra-ci.com