Not checked only at the end: supervision, back-checking and independent verification protect the integrity of every dataset.
In market research in Sub-Saharan Africa.
6,100 in Côte d'Ivoire, 1,700 in Senegal.
DMRA integrates supervision and quality-control procedures throughout research execution to help identify inconsistencies early and protect data integrity.
DMRA can also operate independently from the primary fieldwork team to provide an additional level of verification.
Our perspectives come from our fieldwork and research experience. If you have a question about a market, consumer or community in Francophone Africa, let's talk about it.