Procedure & Q.C

Quality Procedures at Every Stage of Fieldwork

DMRA applies structured controls before, during and after fieldwork so that every dataset can be trusted.

Our Procedure

Controls Before, During and After Fieldwork

Every assignment follows the same structured procedure to protect the reliability of the data collected.

01

Pre-Fieldwork

  • Selection of data collectors
  • Interviewer training for each study
  • Simulation of interviews
02

Fieldwork

  • Interviewer assistance by a supervisor
  • Back-check: all interviews are back-checked
03

Post-Fieldwork

  • Back-check control: 25% of the work done by each collector
  • Data entry: coding and processing control
Professional Standards

DMRA fully implements the ESOMAR Code of Conduct (European Society for Opinion and Marketing Research) in all our markets.

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Our perspectives come from our fieldwork and research experience. If you have a question about a market, consumer or community in Francophone Africa, let's talk about it.

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