For this assignment, DMRA provided an independent layer of quality control across research conducted in Côte d’Ivoire and Senegal. The role was distinct from primary data collection: DMRA’s responsibility was to support the independent verification of research execution and data quality.
Discover more research projects conducted by DMRA across Francophone African markets.
A nationwide quantitative study capturing public perceptions across urban and rural areas, covering 120 sampling areas.
A nationwide perception survey collecting primary data on PSDI indicators, to help improve the quality and coverage of public services delivered to African citizens through transparent, publicly available monitoring.
A store visit across outlets selling FMCGs throughout Côte d’Ivoire, documenting distribution and the retail environment.