As the outlet universe generally deteriorates at a rate of 3% per quarter, it is imperative to update it through a rolling census or occasional enumeration of types of points of sale.
It is always important to follow brand performance, because the outlet universe keeps changing.
Perspectives drawn from DMRA's research experience and market observations across Francophone Africa.
In social and consumer research, filtering the right prospects is key. Learn how to identify qualified leads that align with your expertise, budget and mission to improve efficiency and maximize impact.
Marketing is not just for brands: it is a strategic tool NGOs can use to raise awareness, build trust, attract funding and drive long-term impact.
Captivating B2B clients is about relevance, clarity and trust. Learn how to stand out by addressing real needs, building credibility and delivering value through every interaction.
Our perspectives come from our fieldwork and research experience. If you have a question about a market, consumer or community in Francophone Africa, let's talk about it.