The assignment required structured information from points of sale across multiple Home Care and Personal Care categories in Côte d’Ivoire.
DMRA conducted point-of-sale research capturing brands, origin, pricing, packaging, promotions and key category players, complemented by qualitative interviews with point-of-sale owners or managers.
Each point of sale was documented on 16 parameters, from main brand, origin, weight and prices to packaging, labelling, promotions, origin of supply, and the top 3 variants and top 3 players per category.
Focus Areas
Retail CensusPoint-of-Sale ResearchPricing & Promotion Tracking